# Lucr

> Lucr (mylucr.com) is a slow-luxury Kashmiri pashmina house working with a small circle of artisan ateliers in Kashmir. Pieces are hand-spun, handwoven and, where stated, hand-embroidered (sozni, tilla, ari) or kani-woven. Lucr sells direct to individuals and through a trade partnership practice for designers and brands. Ships worldwide.

## Collection and guides
- [Pashmina shawls, stoles and more](https://www.mylucr.com/pashmina-shawls): the collection with fibre content, technique and atelier for each piece
- [Pashmina guides](https://www.mylucr.com/guide/): pashmina vs cashmere, pashmina vs shahtoosh, how to spot a fake, kani, sozni, what real pashmina costs
- [What the GI tag means](https://www.mylucr.com/gi-pashmina)
- [The Journal](https://www.mylucr.com/journal/): sourcing, craft and buying guides

## Business
- [Wholesale and trade](https://www.mylucr.com/wholesale)
- [Gift guide](https://www.mylucr.com/gifts)
- [Shipping](https://www.mylucr.com/shipping)
- Contact: hello@mylucr.com
- Instagram: https://www.instagram.com/lucrxco/